Southern Industries Values


Do the right thing, even while no one is looking.

  • Conduct our business in accordance with the highest standards of professional behavior and ethics.
  • Be transparent and honest in all our interactions with employees, customers, and suppliers.
  • Be responsible for our actions with all that we encounter.
  • Do what we say we will do.


Treat everyone with respect and dignity.

  • Embrace each individual’s unique talents and work styles.
  • Operate with a positive attitude and a spirit of cooperation.
  • Treat customers and employees the same way you would like to be treated.
  • Be responsive to questions and inquiries with courtesy and respect.
  • Allow others to share their opinions, and truly listen to what they are saying.


Genuinely care for others.

  • Exercise humility by humbly placing the needs of others first.
  • Listen with empathy to our customers’ needs and be willing to respond appropriately.
  • Be compassionate by providing support for our employees and their families.
  • Partner with charitable organizations to help


Strive to be the best in all that we do.

  • Take deliberate action to achieve desired results.
  • Protect our reputation by continually exceeding people’s expectations and giving our best efforts daily.
  • Discover new opportunities by keeping up with new products, services and innovative ideas.
  • Champion the training, development, and opportunity for promotion for all employees.


Diligently protect the well-being of our company, employees and customers.

  • Achieve and sustain outstanding financial performance.
  • Work together as a team to achieve goals, and celebrate those accomplishments.
  • Show gratitude willingly by celebrating and recognizing both corporate and individual accomplishments.
  • Foster overall happiness by promoting a positive, safe, and healthy work environment for all to prosper.

Please read — and then re-read — each of our company’s core values (above), along with their short explanations, keeping in mind that these aren’t just words on a web page.

These are principles that should govern how we treat not only our customers and potential customers, but how we should interact with our fellow team members!

Customer and Workplace Do’s and Don’ts

Watch these short videos to see how to (and how NOT to) interact with customers, potential customers and fellow team members!

Customer Service Related

Customer Service Related

Bad Customer Service Montage

Work Scenarios with Co-Workers

Work Scenarios with Co-Workers